{"id":25772,"date":"2018-01-15T13:31:30","date_gmt":"2018-01-15T11:31:30","guid":{"rendered":"https:\/\/www.sfirixtra.gr\/?p=25772"},"modified":"2018-01-15T18:01:07","modified_gmt":"2018-01-15T16:01:07","slug":"lego-enwnei-dunameis-kineziko-kolosso-internet-tencent","status":"publish","type":"post","link":"https:\/\/www.sfirixtra.gr\/?p=25772","title":{"rendered":"\u0397 Lego \u03b5\u03bd\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03b4\u03c5\u03bd\u03ac\u03bc\u03b5\u03b9\u03c2 \u03c4\u03b7\u03c2 \u03bc\u03b5 \u03ba\u03b9\u03bd\u03b5\u03b6\u03b9\u03ba\u03cc \u03ba\u03bf\u03bb\u03bf\u03c3\u03c3\u03cc \u03c4\u03bf\u03c5 \u03af\u03bd\u03c4\u03b5\u03c1\u03bd\u03b5\u03c4 Tencent"},"content":{"rendered":"<p><span style=\"color: #0000ff;\"><strong>\u0397 \u03b4\u03b1\u03bd\u03ad\u03b6\u03b9\u03ba\u03b7 \u03b5\u03c4\u03b1\u03b9\u03c1\u03af\u03b1 \u03c0\u03b1\u03b9\u03c7\u03bd\u03b9\u03b4\u03b9\u03ce\u03bd Lego \u03b5\u03bd\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03b4\u03c5\u03bd\u03ac\u03bc\u03b5\u03b9\u03c2 \u03c4\u03b7\u03c2 \u03bc\u03b5 \u03c4\u03bf\u03bd \u03ba\u03b9\u03bd\u03b5\u03b6\u03b9\u03ba\u03cc \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03c4\u03c5\u03b1\u03ba\u03cc \u03ba\u03bf\u03bb\u03bf\u03c3\u03c3\u03cc Tencent Holdings \u03c0\u03c1\u03bf\u03ba\u03b5\u03b9\u03bc\u03ad\u03bd\u03bf\u03c5 \u03bd\u03b1 \u03b1\u03bd\u03b1\u03c0\u03c4\u03cd\u03be\u03bf\u03c5\u03bd \u03b1\u03c0\u03cc \u03ba\u03bf\u03b9\u03bd\u03bf\u03cd \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03c4\u03c5\u03b1\u03ba\u03ac \u03c0\u03b1\u03b9\u03c7\u03bd\u03af\u03b4\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03b5\u03bd\u03b4\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03c9\u03c2 \u03ad\u03bd\u03b1 \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03cc \u03b4\u03af\u03ba\u03c4\u03c5\u03bf \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03c0\u03c1\u03bf\u03bf\u03c1\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03c4\u03b1 \u03c0\u03b1\u03b9\u03b4\u03b9\u03ac \u03c3\u03c4\u03b7\u03bd \u039a\u03af\u03bd\u03b1.<\/strong><\/span><!--more--><\/p>\n<p>\u0397 Lego, \u03c0\u03bf\u03c5 \u03b1\u03bd\u03ae\u03ba\u03b5\u03b9 \u03c3\u03b5 \u03b9\u03b4\u03b9\u03ce\u03c4\u03b5\u03c2, \u03ad\u03c7\u03b5\u03b9 \u03b4\u03b5\u03b9 \u03b5\u03c0\u03b9\u03b2\u03c1\u03ac\u03b4\u03c5\u03bd\u03c3\u03b7 \u03c3\u03c4\u03bf \u03c1\u03c5\u03b8\u03bc\u03cc \u03b1\u03cd\u03be\u03b7\u03c3\u03b7\u03c2 \u03c4\u03c9\u03bd \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03ce\u03bd \u03c4\u03b7\u03c2 \u03c4\u03b1 \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03b1 \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1, \u03b5\u03bd\u03ce \u03b7 \u03ba\u03b9\u03bd\u03b5\u03b6\u03b9\u03ba\u03ae \u03b1\u03b3\u03bf\u03c1\u03ac \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03c4\u03b6\u03af\u03c1\u03bf\u03c5 \u03ba\u03b1\u03c4\u03ac 25-30% \u03c4\u03bf 2016. \u0397 \u03b5\u03c4\u03b1\u03b9\u03c1\u03af\u03b1 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03b1\u03c3\u03ba\u03b5\u03c5\u03ac\u03c3\u03c4\u03c1\u03b9\u03b1 \u03b5\u03c4\u03b1\u03b9\u03c1\u03af\u03b1 \u03c4\u03b7\u03c2 Barbie, \u03c4\u03b7 Mattel, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03ba\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03b7\u03bd Hasbro \u03b3\u03b9\u03b1 \u03ad\u03bd\u03b1 \u03bc\u03b5\u03c1\u03af\u03b4\u03b9\u03bf \u03c3\u03c4\u03b7\u03bd \u03ba\u03b9\u03bd\u03b5\u03b6\u03b9\u03ba\u03ae \u03b1\u03b3\u03bf\u03c1\u03ac \u03c0\u03b1\u03b9\u03c7\u03bd\u03b9\u03b4\u03b9\u03ce\u03bd \u03c4\u03c9\u03bd 31 \u03b4\u03b9\u03c3\u03b5\u03ba. \u03b4\u03bf\u03bb\u03b1\u03c1\u03af\u03c9\u03bd.<\/p>\n<p>\u0397 Lego \u03b1\u03bd\u03b1\u03ba\u03bf\u03af\u03bd\u03c9\u03c3\u03b5 \u03c3\u03ae\u03bc\u03b5\u03c1\u03b1 \u03cc\u03c4\u03b9 \u03b7 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1 \u03bc\u03b5 \u03c4\u03b7\u03bd Tencent, \u03c4\u03b7 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03ba\u03b9\u03bd\u03b5\u03b6\u03b9\u03ba\u03ae \u03b5\u03c4\u03b1\u03b9\u03c1\u03af\u03b1 \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03ce\u03bd \u03c0\u03b1\u03b9\u03c7\u03bd\u03b9\u03b4\u03b9\u03ce\u03bd \u03ba\u03b1\u03b9 \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ce\u03bd \u03b4\u03b9\u03ba\u03c4\u03cd\u03c9\u03bd, \u03ad\u03c7\u03b5\u03b9 \u03c3\u03c4\u03cc\u03c7\u03bf \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03b9 \u03ad\u03bd\u03b1 \u03b1\u03c3\u03c6\u03b1\u03bb\u03ad\u03c2 \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd \u03c3\u03c4\u03bf \u03af\u03bd\u03c4\u03b5\u03c1\u03bd\u03b5\u03c4, \u03bc\u03b5 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf, \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b5\u03c2 \u03b5\u03b9\u03b4\u03b9\u03ba\u03ac \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b5\u03c2 \u03c4\u03c9\u03bd \u03c0\u03b1\u03b9\u03b4\u03b9\u03ce\u03bd \u03c3\u03c4\u03b7\u03bd \u039a\u03af\u03bd\u03b1.<\/p>\n<p><a href=\"https:\/\/etoy.gr\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-25801 size-full\" src=\"https:\/\/www.sfirixtra.gr\/wp-content\/uploads\/2018\/01\/etoy-Banner728X90-1.png\" alt=\"\" width=\"728\" height=\"90\" srcset=\"https:\/\/www.sfirixtra.gr\/wp-content\/uploads\/2018\/01\/etoy-Banner728X90-1.png 728w, https:\/\/www.sfirixtra.gr\/wp-content\/uploads\/2018\/01\/etoy-Banner728X90-1-515x64.png 515w\" sizes=\"auto, (max-width: 728px) 100vw, 728px\" \/><\/a><\/p>\n<p>\u0397 Tencent \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b5\u03c4\u03b1\u03b9\u03c1\u03af\u03b1 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b1\u03be\u03af\u03b1 \u03c3\u03c4\u03b7\u03bd \u0391\u03c3\u03af\u03b1, \u03bc\u03b5 \u03ba\u03b5\u03c6\u03b1\u03bb\u03b1\u03b9\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 537 \u03b4\u03b9\u03c3\u03b5\u03ba. \u03b4\u03bf\u03bb\u03b1\u03c1\u03af\u03c9\u03bd. \u0397 Lego \u03ad\u03c7\u03b5\u03b9 \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03c0\u03b5\u03c1\u03af\u03c0\u03bf\u03c5 3% \u03c3\u03c4\u03b7\u03bd \u03ba\u03b9\u03bd\u03b5\u03b6\u03b9\u03ba\u03ae \u03b1\u03b3\u03bf\u03c1\u03ac, \u03b5\u03bd\u03ce \u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03bf\u03cd\u03bd \u03b7 Mattel \u03ba\u03b1\u03b9 \u03b7 Hasbro \u03bc\u03b5 \u03c0\u03b5\u03c1\u03af\u03c0\u03bf\u03c5 2% \u03ba\u03b1\u03b9 1% \u03b1\u03bd\u03c4\u03af\u03c3\u03c4\u03bf\u03b9\u03c7\u03b1, \u03c3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03bf Euromonitor International. \u03a4\u03bf\u03bd \u039d\u03bf\u03ad\u03bc\u03b2\u03c1\u03b9\u03bf \u03c4\u03bf\u03c5 2016, \u03b7 Lego \u03ac\u03bd\u03bf\u03b9\u03be\u03b5 \u03ad\u03bd\u03b1 \u03b5\u03c1\u03b3\u03bf\u03c3\u03c4\u03ac\u03c3\u03b9\u03bf \u03c3\u03c4\u03bf \u03a4\u03b6\u03b9\u03b1\u03c3\u03af\u03bd\u03b3\u03ba \u03c4\u03b7\u03c2 \u039a\u03af\u03bd\u03b1\u03c2, \u03cc\u03c0\u03bf\u03c5 \u03b1\u03bd\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b3\u03b5\u03b9 \u03c4\u03bf 70-80% \u03cc\u03bb\u03c9\u03bd \u03c4\u03c9\u03bd \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd Lego \u03c0\u03bf\u03c5 \u03c0\u03c9\u03bb\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u0391\u03c3\u03af\u03b1.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0397 \u03b4\u03b1\u03bd\u03ad\u03b6\u03b9\u03ba\u03b7 \u03b5\u03c4\u03b1\u03b9\u03c1\u03af\u03b1 \u03c0\u03b1\u03b9\u03c7\u03bd\u03b9\u03b4\u03b9\u03ce\u03bd Lego \u03b5\u03bd\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03b4\u03c5\u03bd\u03ac\u03bc\u03b5\u03b9\u03c2 \u03c4\u03b7\u03c2 \u03bc\u03b5 \u03c4\u03bf\u03bd \u03ba\u03b9\u03bd\u03b5\u03b6\u03b9\u03ba\u03cc \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03c4\u03c5\u03b1\u03ba\u03cc \u03ba\u03bf\u03bb\u03bf\u03c3\u03c3\u03cc Tencent Holdings \u03c0\u03c1\u03bf\u03ba\u03b5\u03b9\u03bc\u03ad\u03bd\u03bf\u03c5 \u03bd\u03b1 \u03b1\u03bd\u03b1\u03c0\u03c4\u03cd\u03be\u03bf\u03c5\u03bd \u03b1\u03c0\u03cc \u03ba\u03bf\u03b9\u03bd\u03bf\u03cd \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03c4\u03c5\u03b1\u03ba\u03ac \u03c0\u03b1\u03b9\u03c7\u03bd\u03af\u03b4\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03b5\u03bd\u03b4\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03c9\u03c2 \u03ad\u03bd\u03b1 \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03cc \u03b4\u03af\u03ba\u03c4\u03c5\u03bf \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03c0\u03c1\u03bf\u03bf\u03c1\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03c4\u03b1 \u03c0\u03b1\u03b9\u03b4\u03b9\u03ac \u03c3\u03c4\u03b7\u03bd \u039a\u03af\u03bd\u03b1.<\/p>\n","protected":false},"author":37,"featured_media":25774,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[238],"tags":[],"class_list":["post-25772","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kosmos"],"_links":{"self":[{"href":"https:\/\/www.sfirixtra.gr\/index.php?rest_route=\/wp\/v2\/posts\/25772","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sfirixtra.gr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sfirixtra.gr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sfirixtra.gr\/index.php?rest_route=\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sfirixtra.gr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=25772"}],"version-history":[{"count":0,"href":"https:\/\/www.sfirixtra.gr\/index.php?rest_route=\/wp\/v2\/posts\/25772\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sfirixtra.gr\/index.php?rest_route=\/wp\/v2\/media\/25774"}],"wp:attachment":[{"href":"https:\/\/www.sfirixtra.gr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=25772"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sfirixtra.gr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=25772"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sfirixtra.gr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=25772"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}