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(\u0394\u03b9\u03ac\u03b3\u03c1\u03b1\u03bc\u03bc\u03b1 3.1).<\/li>\n<li>\u03a0\u03b1\u03c1\u03b1\u03c0\u03ac\u03bd\u03c9 \u03b1\u03c0\u03cc \u03c4\u03ad\u03c3\u03c3\u03b5\u03c1\u03b9\u03c2 \u03c3\u03c4\u03b9\u03c2 \u03b4\u03ad\u03ba\u03b1 (43%) \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ad\u03c7\u03bf\u03c5\u03bd \u03c0\u03c1\u03bf\u03b2\u03b5\u03af \u03c3\u03b5 \u03c0\u03c1\u03bf\u03c9\u03b8\u03b7\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b5\u03c2 \u03c3\u03c4\u03bf Facebook, \u03ae \u03c3\u03b5 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03c3\u03b5 \u03ac\u03bb\u03bb\u03b1 sites \u03ba\u03bb\u03c0 (\u03a0\u03af\u03bd\u03b1\u03ba\u03b1\u03c2 4 \u03ba\u03b1\u03b9 \u0394\u03b9\u03ac\u03b3\u03c1\u03b1\u03bc\u03bc\u03b1 4). \u0397 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae \u03b1\u03c5\u03c4\u03ae \u03c6\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c0\u03c9\u03c2 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\u03c0\u03bb\u03b5\u03b9\u03bf\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 (65%) \u03ba\u03b1\u03c4\u03ad\u03b3\u03c1\u03b1\u03c8\u03b5 \u03c7\u03b1\u03bc\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03bf \u03b4\u03b9\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1 \u03bc\u03ad\u03c3\u03b1 \u039c\u03b1\u0390\u03bf\u03c5 \u2013 \u03b1\u03c1\u03c7\u03ad\u03c2 \u039d\u03bf\u03b5\u03bc\u03b2\u03c1\u03af\u03bf\u03c5 2020 \u03c3\u03b5 \u03c3\u03cd\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03bf \u03b1\u03bd\u03c4\u03af\u03c3\u03c4\u03bf\u03b9\u03c7\u03bf \u03b4\u03b9\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1 \u03c4\u03bf\u03c5 2019 (\u0394\u03b9\u03ac\u03b3\u03c1\u03b1\u03bc\u03bc\u03b1 5). \u0397 \u03b1\u03c0\u03bf\u03bc\u03b5\u03af\u03c9\u03c3\u03b7 \u03c4\u03c9\u03bd \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03c4\u03b1\u03b9 \u03b3\u03c1\u03b1\u03bc\u03bc\u03b9\u03ba\u03ac \u03bc\u03b5 \u03c4\u03b7 \u03c3\u03c5\u03c1\u03c1\u03af\u03ba\u03bd\u03c9\u03c3\u03b7 \u03c4\u03c9\u03bd \u03c4\u03bf\u03c5\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ce\u03bd \u03c1\u03bf\u03ce\u03bd, \u03b7 \u03bf\u03c0\u03bf\u03af\u03b1 \u03b5\u03c0\u03b7\u03c1\u03ad\u03b1\u03c3\u03b5 \u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03b9\u03ba\u03ae \u03b4\u03b1\u03c0\u03ac\u03bd\u03b7. \u0391\u03c0\u03cc \u03c4\u03b7\u03bd \u03ac\u03bb\u03bb\u03b7, \u03b7 \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03bf\u03c5\u03bd \u03c4\u03b1 \u03c0\u03b1\u03bd\u03c4\u03bf\u03c0\u03c9\u03bb\u03b5\u03af\u03b1-\u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c4\u03c1\u03bf\u03c6\u03af\u03bc\u03c9\u03bd \u03c3\u03b5 \u03c3\u03cd\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03bf \u03c5\u03c0\u03cc\u03bb\u03bf\u03b9\u03c0\u03bf \u03bb\u03b9\u03b1\u03bd\u03b9\u03ba\u03cc \u03b5\u03bc\u03c0\u03cc\u03c1\u03b9\u03bf (37% \u03ad\u03bd\u03b1\u03bd\u03c4\u03b9 19%) \u03c3\u03c7\u03b5\u03c4\u03af\u03b6\u03b5\u03c4\u03b1\u03b9, \u03cc\u03c0\u03c9\u03c2 \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b8\u03b7\u03ba\u03b5 \u03ba\u03b1\u03b9 \u03c0\u03b1\u03c1\u03b1\u03c0\u03ac\u03bd\u03c9, \u03bc\u03b5 \u03c4\u03bf\u03bd \u03b1\u03bd\u03b5\u03bb\u03b1\u03c3\u03c4\u03b9\u03ba\u03cc \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03ae\u03c1\u03b1 \u03c4\u03c9\u03bd \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03bf\u03c5\u03bd, \u03c4\u03b1 \u03bf\u03c0\u03bf\u03af\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03bb\u03b9\u03b3\u03cc\u03c4\u03b5\u03c1\u03bf \u03b5\u03c5\u03b1\u03af\u03c3\u03b8\u03b7\u03c4\u03b1 \u03c3\u03c4\u03b9\u03c2 \u03bc\u03b5\u03c4\u03b1\u03b2\u03bf\u03bb\u03ad\u03c2 \u03c4\u03c9\u03bd \u03c4\u03b9\u03bc\u03ce\u03bd, \u03c4\u03bf\u03c5 \u03b5\u03b9\u03c3\u03bf\u03b4\u03ae\u03bc\u03b1\u03c4\u03bf\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03c9\u03bd \u03c0\u03c1\u03bf\u03c3\u03b4\u03bf\u03ba\u03b9\u03ce\u03bd \u03c4\u03c9\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03bf \u03b3\u03b5\u03b3\u03bf\u03bd\u03cc\u03c2 \u03cc\u03c4\u03b9 \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03bf\u03c5\u03bd \u03b1\u03bd\u03bf\u03b9\u03ba\u03c4\u03ac (\u0393\u03c1\u03ac\u03c6\u03b7\u03bc\u03b1 5.1).<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>Black<\/strong> <strong>Friday<\/strong><strong>: \u03c7\u03b1\u03bc\u03b7\u03bb\u03ad\u03c2 \u03c0\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2<\/strong><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\u03a3\u03c7\u03b5\u03b4\u03cc\u03bd <strong>\u03bf\u03ba\u03c4\u03ce \u03c3\u03c4\u03b9\u03c2 \u03b4\u03ad\u03ba\u03b1 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ad\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 (79%) \u03b4\u03b5\u03bd \u03c3\u03c5\u03bc\u03bc\u03b5\u03c4\u03b5\u03af\u03c7\u03b1\u03bd \u03c3\u03c4\u03b7\u03bd <\/strong><strong>Black<\/strong> <strong>Friday<\/strong> (\u0394\u03b9\u03ac\u03b3\u03c1\u03b1\u03bc\u03bc\u03b1 6). \u03a4\u03bf \u03b5\u03cd\u03c1\u03b7\u03bc\u03b1 \u03b1\u03c5\u03c4\u03cc \u03c4\u03b5\u03ba\u03bc\u03b7\u03c1\u03b9\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b7 \u03b4\u03c5\u03c3\u03ba\u03bf\u03bb\u03af\u03b1 \u03c5\u03bb\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7\u03c2 \u03c4\u03b7\u03c2 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7\u03c2 \u03c0\u03c1\u03bf\u03c9\u03b8\u03b7\u03c4\u03b9\u03ba\u03ae\u03c2 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1\u03c2 \u03bc\u03b5 \u03c4\u03b1 \u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03ba\u03bb\u03b5\u03b9\u03c3\u03c4\u03ac.<a href=\"#_ftn1\" name=\"_ftnref1\">[1]<\/a> \u0391\u03c0\u03cc \u03c4\u03b9\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03c3\u03c5\u03bc\u03bc\u03b5\u03c4\u03b5\u03af\u03c7\u03b1\u03bd \u03c3\u03c4\u03b7\u03bd Black Friday \u03b7 \u03c0\u03bb\u03b5\u03b9\u03bf\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b5 \u03c9\u03c2 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9 \u03c0\u03c1\u03bf\u03ce\u03b8\u03b7\u03c3\u03b7\u03c2 \u03c4\u03b1 \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ac \u03b4\u03af\u03ba\u03c4\u03c5\u03b1 (49%) \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2 (31%) \u03b7 \u03bf\u03c0\u03bf\u03af\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c0\u03b5\u03c4\u03b1\u03b9, \u03bb\u03cc\u03b3\u03c9 \u03c4\u03b7\u03c2 \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b1\u03c3\u03b7\u03c2, \u03c3\u03b5 \u03ad\u03bd\u03b1 <strong>\u03b9\u03b4\u03b9\u03cc\u03c4\u03c5\u03c0\u03bf <\/strong><strong>marketplace<\/strong> \u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7\u03c2 \u03bc\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2. \u03a3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ae \u03b8\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03b7 \u03b5\u03bd\u03b5\u03c1\u03b3\u03b7\u03c4\u03b9\u03ba\u03ae \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03cc\u03c1\u03b7\u03c3\u03b7 \u03bc\u03ad\u03c3\u03c9 newsletters (20%) \u03ba\u03b1\u03b9 SMSs (17%).<\/li>\n<li>\u039c\u03b9\u03b1 \u03c3\u03c4\u03b9\u03c2 \u03c4\u03ad\u03c3\u03c3\u03b5\u03c1\u03b9\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b4\u03b5\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b5 \u03ba\u03ac\u03c0\u03bf\u03b9\u03b1 \u03c0\u03c1\u03bf\u03c9\u03b8\u03b7\u03c4\u03b9\u03ba\u03ae \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1, \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03bf \u03c4\u03bf \u03bf\u03c0\u03bf\u03af\u03bf \u03b1\u03c6\u03b5\u03bd\u03cc\u03c2 \u03c4\u03b5\u03ba\u03bc\u03b7\u03c1\u03b9\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03b7 \u03c5\u03b9\u03bf\u03b8\u03ad\u03c4\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 digital marketing \u03ba\u03b1\u03b9 \u03b1\u03c6\u03b5\u03c4\u03ad\u03c1\u03bf\u03c5 \u03c4\u03b7 \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1 \u03c0\u03bf\u03c5 \u03ad\u03c7\u03b5\u03b9 \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 \u03bc\u03b9\u03ba\u03c1\u03ad\u03c2 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ad\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b7 \u03c0\u03b9\u03c3\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03c9\u03bd \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03c4\u03bf\u03c5\u03c2 (loyalty) \u03b7 \u03bf\u03c0\u03bf\u03af\u03b1 \u03b4\u03b5\u03bd \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b5\u03c2 \u03c0\u03c1\u03bf\u03ce\u03b8\u03b7\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae\u03c2 (\u0393\u03c1\u03ac\u03c6\u03b7\u03bc\u03b1 6.1).<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>\u0397 \u03c0\u03c1\u03cc\u03ba\u03bb\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03bf\u03cd \u03bc\u03b5\u03c4\u03b1\u03c3\u03c7\u03b7\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03bf\u03cd: \u03b7 \u03b5\u03bb\u03c0\u03af\u03b4\u03b1<\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<ul>\n<li>\u0399\u03b4\u03b9\u03b1\u03af\u03c4\u03b5\u03c1\u03bf \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03b6\u03b5\u03b9 \u03b7 \u03ac\u03c0\u03bf\u03c8\u03b7 \u03c4\u03c9\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03c9\u03bd \u03c3\u03b5 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03c0\u03cc\u03c1\u03c9\u03bd \u03b1\u03c0\u03cc \u03c4\u03bf \u03a4\u03b1\u03bc\u03b5\u03af\u03bf \u0391\u03bd\u03ac\u03ba\u03b1\u03bc\u03c8\u03b7\u03c2 \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03bd\u03ad\u03b1 \u03c0\u03c1\u03bf\u03b3\u03c1\u03b1\u03bc\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03c0\u03b5\u03c1\u03af\u03bf\u03b4\u03bf \u0395\u03a3\u03a0\u0391 2021-2027. \u03a6\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03bf <strong>\u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03cc\u03c2 \u03bc\u03b5\u03c4\u03b1\u03c3\u03c7\u03b7\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03cc\u03c2 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03ba\u03c5\u03c1\u03b9\u03cc\u03c4\u03b5\u03c1\u03b7 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b7 \u03c4\u03b7\u03c2 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03ba\u03b1\u03b8\u03ce\u03c2 \u03bf\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2<\/strong> (31%) \u03b8\u03b5\u03c9\u03c1\u03bf\u03cd\u03bd \u03cc\u03c4\u03b9 \u03bf\u03b9 \u03b5\u03c5\u03c1\u03c9\u03c0\u03b1\u03ca\u03ba\u03bf\u03af \u03c0\u03cc\u03c1\u03bf\u03b9 \u03b8\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b5\u03c5\u03b8\u03c5\u03bd\u03b8\u03bf\u03cd\u03bd \u03c0\u03c1\u03bf\u03c2 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c4\u03ac\u03c7\u03c5\u03bd\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03bf\u03cd \u03bc\u03b5\u03c4\u03b1\u03c3\u03c7\u03b7\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03bf\u03cd \u03c4\u03c9\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03c9\u03bd. \u0388\u03bd\u03b1 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03c4\u03bc\u03ae\u03bc\u03b1 \u03c4\u03c9\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03c9\u03bd (17%) \u03b8\u03b5\u03c9\u03c1\u03b5\u03af \u03c0\u03c9\u03c2 \u03c4\u03b1 \u03ba\u03bf\u03bd\u03b4\u03cd\u03bb\u03b9\u03b1 \u03b8\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c5\u03c0\u03bf\u03b2\u03bf\u03b7\u03b8\u03ae\u03c3\u03bf\u03c5\u03bd \u03c4\u03b9\u03c2 \u03c3\u03c5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03b4\u03b9\u03ba\u03c4\u03c5\u03ce\u03c3\u03b5\u03b9\u03c2 \u03c4\u03c9\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03c9\u03bd, \u03c4\u03b7\u03bd \u03b5\u03ba\u03c0\u03b1\u03af\u03b4\u03b5\u03c5\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b9\u03ba\u03bf\u03cd \u03c3\u03c4\u03b9\u03c2 \u03bd\u03ad\u03b5\u03c2 \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b5\u03c2 (17%) \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03c4\u03bf\u03bd \u03c0\u03c1\u03ac\u03c3\u03b9\u03bd\u03bf \u03bc\u03b5\u03c4\u03b1\u03c3\u03c7\u03b7\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03cc \u03c4\u03c9\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03c9\u03bd (16%) (\u0393\u03c1\u03ac\u03c6\u03b7\u03bc\u03b1 7).<\/li>\n<li>\u0392\u03ad\u03b2\u03b1\u03b9\u03b1, \u03b5\u03bd\u03c4\u03cc\u03c2 \u03c4\u03bf\u03c5 \u03bf\u03b9\u03ba\u03bf\u03c3\u03c5\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03bf\u03c2 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03ba\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c6\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03b4\u03b9\u03b1\u03ba\u03cd\u03bc\u03b1\u03bd\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b1\u03c0\u03b1\u03bd\u03c4\u03ae\u03c3\u03b5\u03c9\u03bd \u03b7 \u03bf\u03c0\u03bf\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c3\u03c7\u03b5\u03c4\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03bf \u03b5\u03af\u03b4\u03bf\u03c2 \u03c4\u03b7\u03c2 \u03b4\u03c1\u03b1\u03c3\u03c4\u03b7\u03c1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2. \u0395\u03af\u03bd\u03b1\u03b9 \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03c0\u03c9\u03c2 \u03c3\u03c4\u03b9\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03b4\u03c1\u03b1\u03c3\u03c4\u03b7\u03c1\u03b9\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b1 \u03c4\u03c1\u03cc\u03c6\u03b9\u03bc\u03b1 \u03c4\u03bf \u03b6\u03ae\u03c4\u03b7\u03bc\u03b1 \u03c4\u03b7\u03c2 \u03c0\u03c1\u03ac\u03c3\u03b9\u03bd\u03b7\u03c2 \u03bc\u03b5\u03c4\u03ac\u03b2\u03b1\u03c3\u03b7\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03c5\u03c1\u03af\u03b1\u03c1\u03c7\u03bf \u03ba\u03b1\u03b8\u03ce\u03c2 \u03c4\u03bf 30% \u03c4\u03c9\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03c9\u03bd \u03ba\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c6\u03b5\u03b9, \u03bb\u03cc\u03b3\u03c9 \u03c4\u03b7\u03c2 \u03b9\u03b4\u03b9\u03b1\u03b9\u03c4\u03b5\u03c1\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03c4\u03c9\u03bd \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9, \u03c4\u03b7\u03bd \u03b1\u03bd\u03b1\u03b3\u03ba\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c5\u03c0\u03bf\u03c3\u03c4\u03ae\u03c1\u03b9\u03be\u03b7\u03c2 \u03c4\u03bf\u03c5 \u03c0\u03c1\u03ac\u03c3\u03b9\u03bd\u03bf\u03c5 \u03bc\u03b5\u03c4\u03b1\u03c3\u03c7\u03b7\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03bf\u03cd (\u0393\u03c1\u03ac\u03c6\u03b7\u03bc\u03b1 7.1).<\/li>\n<li>\u03a4\u03ad\u03bb\u03bf\u03c2, \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03b4\u03b9\u03b1\u03b8\u03ad\u03c4\u03bf\u03c5\u03bd \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1 (e-shop) \u03bf\u03b9 \u03bc\u03b9\u03c3\u03ad\u03c2 \u03b8\u03b5\u03c9\u03c1\u03bf\u03cd\u03bd \u03c4\u03b7\u03bd \u03c5\u03c0\u03bf\u03c3\u03c4\u03ae\u03c1\u03b9\u03be\u03b7 \u03c4\u03bf\u03c5 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03bf\u03cd \u03bc\u03b5\u03c4\u03b1\u03c3\u03c7\u03b7\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03bf\u03cd \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2 \u03c9\u03c2 \u03c4\u03b7 \u03ba\u03c1\u03b9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b5\u03c1\u03b7 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b7 \u03c4\u03b7\u03c2 (\u0393\u03c1\u03ac\u03c6\u03b7\u03bc\u03b1 7.2). \u03a4o \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03bf \u03b1\u03c5\u03c4\u03cc \u03c5\u03c0\u03cc\u03ba\u03b5\u03b9\u03c4\u03b1\u03b9 \u03b4\u03c5\u03bd\u03b7\u03c4\u03b9\u03ba\u03ac \u03c3\u03b5 \u03bc\u03b9\u03b1 \u03b4\u03b9\u03c4\u03c4\u03ae \u03b1\u03bd\u03ac\u03b3\u03bd\u03c9\u03c3\u03b7, \u03c0\u03c1\u03ce\u03c4\u03bf\u03bd \u03b7 \u03c8\u03b7\u03c6\u03b9\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03b4\u03b5\u03bd \u03b5\u03be\u03b1\u03bd\u03c4\u03bb\u03b5\u03af\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03ad\u03bd\u03b1 \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1, \u03c4\u03bf \u03bf\u03c0\u03bf\u03af\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ae \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ae \u03c5\u03c0\u03bf\u03b4\u03bf\u03bc\u03ae, \u03ba\u03b1\u03b9 \u03b4\u03b5\u03cd\u03c4\u03b5\u03c1\u03bf\u03bd \u03b5\u03bd\u03c4\u03cc\u03c2 \u03c4\u03bf\u03c5 \u03ba\u03bb\u03ac\u03b4\u03bf\u03c5 \u03c4\u03bf\u03c5 \u03b5\u03bc\u03c0\u03bf\u03c1\u03af\u03bf\u03c5 \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03bd \u03bf\u03b9 \u03ba\u03c1\u03c5\u03c6\u03bf\u03af \u03b5\u03c0\u03b9\u03c4\u03b1\u03c7\u03c5\u03bd\u03c4\u03ad\u03c2 (hidden drivers) \u03c4\u03b7\u03c2 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ae\u03c2 \u03bc\u03b5\u03c4\u03ac\u03b2\u03b1\u03c3\u03b7\u03c2, \u03bf\u03b9 \u03bf\u03c0\u03bf\u03af\u03bf\u03b9 \u03ba\u03b1\u03b9 \u03b8\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c5\u03c0\u03bf\u03c3\u03c4\u03b7\u03c1\u03b9\u03c7\u03b8\u03bf\u03cd\u03bd \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03b4\u03b7\u03bc\u03cc\u03c3\u03b9\u03b5\u03c2 \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03ad\u03c2.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-124117\" src=\"https:\/\/www.sfirixtra.gr\/wp-content\/uploads\/2020\/11\/diagramma1.jpg\" alt=\"\" width=\"553\" height=\"323\" srcset=\"https:\/\/www.sfirixtra.gr\/wp-content\/uploads\/2020\/11\/diagramma1.jpg 553w, https:\/\/www.sfirixtra.gr\/wp-content\/uploads\/2020\/11\/diagramma1-515x301.jpg 515w, https:\/\/www.sfirixtra.gr\/wp-content\/uploads\/2020\/11\/diagramma1-150x88.jpg 150w\" sizes=\"auto, (max-width: 553px) 100vw, 553px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-124118\" src=\"https:\/\/www.sfirixtra.gr\/wp-content\/uploads\/2020\/11\/diagramma1.1.jpg\" alt=\"\" width=\"553\" height=\"334\" srcset=\"https:\/\/www.sfirixtra.gr\/wp-content\/uploads\/2020\/11\/diagramma1.1.jpg 553w, https:\/\/www.sfirixtra.gr\/wp-content\/uploads\/2020\/11\/diagramma1.1-515x311.jpg 515w, https:\/\/www.sfirixtra.gr\/wp-content\/uploads\/2020\/11\/diagramma1.1-150x91.jpg 150w\" sizes=\"auto, (max-width: 553px) 100vw, 553px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-124119\" src=\"https:\/\/www.sfirixtra.gr\/wp-content\/uploads\/2020\/11\/diagramma1.2.jpg\" alt=\"\" width=\"552\" height=\"333\" srcset=\"https:\/\/www.sfirixtra.gr\/wp-content\/uploads\/2020\/11\/diagramma1.2.jpg 552w, https:\/\/www.sfirixtra.gr\/wp-content\/uploads\/2020\/11\/diagramma1.2-515x311.jpg 515w, https:\/\/www.sfirixtra.gr\/wp-content\/uploads\/2020\/11\/diagramma1.2-150x90.jpg 150w\" sizes=\"auto, (max-width: 552px) 100vw, 552px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-124120\" src=\"https:\/\/www.sfirixtra.gr\/wp-content\/uploads\/2020\/11\/diagramma1.3.jpg\" alt=\"\" width=\"540\" height=\"317\" srcset=\"https:\/\/www.sfirixtra.gr\/wp-content\/uploads\/2020\/11\/diagramma1.3.jpg 540w, https:\/\/www.sfirixtra.gr\/wp-content\/uploads\/2020\/11\/diagramma1.3-515x302.jpg 515w, https:\/\/www.sfirixtra.gr\/wp-content\/uploads\/2020\/11\/diagramma1.3-150x88.jpg 150w\" sizes=\"auto, (max-width: 540px) 100vw, 540px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-124121\" src=\"https:\/\/www.sfirixtra.gr\/wp-content\/uploads\/2020\/11\/diagramma1.4.jpg\" alt=\"\" width=\"540\" height=\"348\" srcset=\"https:\/\/www.sfirixtra.gr\/wp-content\/uploads\/2020\/11\/diagramma1.4.jpg 540w, https:\/\/www.sfirixtra.gr\/wp-content\/uploads\/2020\/11\/diagramma1.4-515x332.jpg 515w, https:\/\/www.sfirixtra.gr\/wp-content\/uploads\/2020\/11\/diagramma1.4-150x97.jpg 150w\" sizes=\"auto, (max-width: 540px) 100vw, 540px\" \/><\/p>\n<table width=\"553\">\n<tbody>\n<tr>\n<td colspan=\"2\" width=\"553\"><strong>\u03a0\u03af\u03bd\u03b1\u03ba\u03b1\u03c2 2: \u039f\u03b9 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2, \u03b5\u03ba\u03c4\u03cc\u03c2 \u03c4\u03b7\u03c2 \u03b1\u03c0\u03b5\u03c5\u03b8\u03b5\u03af\u03b1\u03c2 \u03c0\u03ce\u03bb\u03b7\u03c3\u03b7\u03c2 \u03c3\u03c4\u03bf \u03c6\u03c5\u03c3\u03b9\u03ba\u03cc \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1, \u03ad\u03c7\u03bf\u03c5\u03bd \u03b1\u03c5\u03be\u03b7\u03b8\u03b5\u03af \u03c4\u03bf 2020 \u03c3\u03b5 \u03c3\u03cd\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03bf 2019;<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"441\"><strong>\u039d\u03b1\u03b9, \u03c0\u03bf\u03bb\u03cd<\/strong><\/td>\n<td width=\"112\"><strong><em>7%<\/em><\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"441\"><strong>\u039d\u03b1\u03b9, \u03bc\u03ad\u03c4\u03c1\u03b9\u03b1<\/strong><\/td>\n<td width=\"112\"><strong><em>52%<\/em><\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"441\"><strong>\u038c\u03c7\u03b9, \u03ba\u03b1\u03b8\u03cc\u03bb\u03bf\u03c5<\/strong><\/td>\n<td width=\"112\"><strong><em>38%<\/em><\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"441\"><strong>\u0394\u0391<\/strong><\/td>\n<td width=\"112\"><strong><em>3%<\/em><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-124122\" src=\"https:\/\/www.sfirixtra.gr\/wp-content\/uploads\/2020\/11\/diagramma2.jpg\" alt=\"\" width=\"552\" height=\"331\" srcset=\"https:\/\/www.sfirixtra.gr\/wp-content\/uploads\/2020\/11\/diagramma2.jpg 552w, https:\/\/www.sfirixtra.gr\/wp-content\/uploads\/2020\/11\/diagramma2-515x309.jpg 515w, https:\/\/www.sfirixtra.gr\/wp-content\/uploads\/2020\/11\/diagramma2-150x90.jpg 150w\" sizes=\"auto, (max-width: 552px) 100vw, 552px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-124123\" src=\"https:\/\/www.sfirixtra.gr\/wp-content\/uploads\/2020\/11\/diagramma2.1.jpg\" alt=\"\" width=\"552\" height=\"331\" srcset=\"https:\/\/www.sfirixtra.gr\/wp-content\/uploads\/2020\/11\/diagramma2.1.jpg 552w, https:\/\/www.sfirixtra.gr\/wp-content\/uploads\/2020\/11\/diagramma2.1-515x309.jpg 515w, https:\/\/www.sfirixtra.gr\/wp-content\/uploads\/2020\/11\/diagramma2.1-150x90.jpg 150w\" sizes=\"auto, (max-width: 552px) 100vw, 552px\" \/><\/p>\n<table width=\"553\">\n<tbody>\n<tr>\n<td colspan=\"2\" width=\"553\"><strong>\u03a0\u03af\u03bd\u03b1\u03ba\u03b1\u03c2 3: \u0395\u03af\u03b4\u03b1\u03c4\u03b5 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c3\u03c4\u03b7\u03bd \u03ba\u03af\u03bd\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 online \u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03bf\u03c2 \u03c4\u03bf 2020 \u03c3\u03b5 \u03c3\u03cd\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03bf 2019;<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"441\"><strong>\u039d\u03b1\u03b9, \u03c0\u03bf\u03bb\u03cd<\/strong><\/td>\n<td width=\"112\"><strong><em>11%<\/em><\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"441\"><strong>\u039d\u03b1\u03b9, \u03bc\u03ad\u03c4\u03c1\u03b9\u03b1<\/strong><\/td>\n<td width=\"112\"><strong><em>63%<\/em><\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"441\"><strong>\u038c\u03c7\u03b9, \u03ba\u03b1\u03b8\u03cc\u03bb\u03bf\u03c5<\/strong><\/td>\n<td width=\"112\"><strong><em>26%<\/em><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-124124\" src=\"https:\/\/www.sfirixtra.gr\/wp-content\/uploads\/2020\/11\/diagramma3.jpg\" alt=\"\" width=\"552\" height=\"331\" srcset=\"https:\/\/www.sfirixtra.gr\/wp-content\/uploads\/2020\/11\/diagramma3.jpg 552w, https:\/\/www.sfirixtra.gr\/wp-content\/uploads\/2020\/11\/diagramma3-515x309.jpg 515w, https:\/\/www.sfirixtra.gr\/wp-content\/uploads\/2020\/11\/diagramma3-150x90.jpg 150w\" sizes=\"auto, (max-width: 552px) 100vw, 552px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-124125\" src=\"https:\/\/www.sfirixtra.gr\/wp-content\/uploads\/2020\/11\/diagramma3.1.jpg\" alt=\"\" width=\"552\" height=\"331\" srcset=\"https:\/\/www.sfirixtra.gr\/wp-content\/uploads\/2020\/11\/diagramma3.1.jpg 552w, https:\/\/www.sfirixtra.gr\/wp-content\/uploads\/2020\/11\/diagramma3.1-515x309.jpg 515w, https:\/\/www.sfirixtra.gr\/wp-content\/uploads\/2020\/11\/diagramma3.1-150x90.jpg 150w\" sizes=\"auto, (max-width: 552px) 100vw, 552px\" \/><\/p>\n<table width=\"553\">\n<tbody>\n<tr>\n<td colspan=\"2\" width=\"553\"><strong>\u03a0\u03af\u03bd\u03b1\u03ba\u03b1\u03c2 4: \u039a\u03b1\u03c4\u03ac \u03c4\u03b7 \u03b4\u03b9\u03ac\u03c1\u03ba\u03b5\u03b9\u03b1 \u03c4\u03b7\u03c2 \u03c0\u03b1\u03bd\u03b4\u03b7\u03bc\u03af\u03b1\u03c2 \u03ad\u03c7\u03b5\u03c4\u03b5 \u03ba\u03ac\u03bd\u03b5\u03b9 online \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03c0.\u03c7. \u03c0\u03c1\u03bf\u03c9\u03b8\u03b7\u03c4\u03b9\u03ba\u03ae \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1 \u03c3\u03c4\u03bf Facebook, \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03c3\u03b5 \u03ac\u03bb\u03bb\u03b1 site \u03ba\u03bb\u03c0;<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"441\"><strong>\u039d\u0391\u0399<\/strong><\/td>\n<td width=\"112\"><strong><em>43%<\/em><\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"441\"><strong>\u039f\u03a7\u0399<\/strong><\/td>\n<td width=\"112\"><strong><em>57%<\/em><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-124126\" src=\"https:\/\/www.sfirixtra.gr\/wp-content\/uploads\/2020\/11\/diagramma4.jpg\" alt=\"\" width=\"552\" height=\"331\" srcset=\"https:\/\/www.sfirixtra.gr\/wp-content\/uploads\/2020\/11\/diagramma4.jpg 552w, https:\/\/www.sfirixtra.gr\/wp-content\/uploads\/2020\/11\/diagramma4-515x309.jpg 515w, https:\/\/www.sfirixtra.gr\/wp-content\/uploads\/2020\/11\/diagramma4-150x90.jpg 150w\" sizes=\"auto, (max-width: 552px) 100vw, 552px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-124127\" src=\"https:\/\/www.sfirixtra.gr\/wp-content\/uploads\/2020\/11\/diagramma4.1.jpg\" alt=\"\" width=\"552\" height=\"331\" srcset=\"https:\/\/www.sfirixtra.gr\/wp-content\/uploads\/2020\/11\/diagramma4.1.jpg 552w, https:\/\/www.sfirixtra.gr\/wp-content\/uploads\/2020\/11\/diagramma4.1-515x309.jpg 515w, https:\/\/www.sfirixtra.gr\/wp-content\/uploads\/2020\/11\/diagramma4.1-150x90.jpg 150w\" sizes=\"auto, (max-width: 552px) 100vw, 552px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-124128\" src=\"https:\/\/www.sfirixtra.gr\/wp-content\/uploads\/2020\/11\/diagramma5.jpg\" alt=\"\" width=\"578\" height=\"348\" srcset=\"https:\/\/www.sfirixtra.gr\/wp-content\/uploads\/2020\/11\/diagramma5.jpg 578w, https:\/\/www.sfirixtra.gr\/wp-content\/uploads\/2020\/11\/diagramma5-515x310.jpg 515w, https:\/\/www.sfirixtra.gr\/wp-content\/uploads\/2020\/11\/diagramma5-150x90.jpg 150w\" sizes=\"auto, (max-width: 578px) 100vw, 578px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-124129\" src=\"https:\/\/www.sfirixtra.gr\/wp-content\/uploads\/2020\/11\/diagramma5.1.jpg\" alt=\"\" width=\"552\" height=\"331\" srcset=\"https:\/\/www.sfirixtra.gr\/wp-content\/uploads\/2020\/11\/diagramma5.1.jpg 552w, https:\/\/www.sfirixtra.gr\/wp-content\/uploads\/2020\/11\/diagramma5.1-515x309.jpg 515w, https:\/\/www.sfirixtra.gr\/wp-content\/uploads\/2020\/11\/diagramma5.1-150x90.jpg 150w\" sizes=\"auto, (max-width: 552px) 100vw, 552px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-124130\" src=\"https:\/\/www.sfirixtra.gr\/wp-content\/uploads\/2020\/11\/diagramma6.jpg\" alt=\"\" width=\"552\" height=\"331\" srcset=\"https:\/\/www.sfirixtra.gr\/wp-content\/uploads\/2020\/11\/diagramma6.jpg 552w, https:\/\/www.sfirixtra.gr\/wp-content\/uploads\/2020\/11\/diagramma6-515x309.jpg 515w, https:\/\/www.sfirixtra.gr\/wp-content\/uploads\/2020\/11\/diagramma6-150x90.jpg 150w\" sizes=\"auto, (max-width: 552px) 100vw, 552px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-124131\" src=\"https:\/\/www.sfirixtra.gr\/wp-content\/uploads\/2020\/11\/diagramma6.1.jpg\" alt=\"\" width=\"552\" height=\"331\" srcset=\"https:\/\/www.sfirixtra.gr\/wp-content\/uploads\/2020\/11\/diagramma6.1.jpg 552w, https:\/\/www.sfirixtra.gr\/wp-content\/uploads\/2020\/11\/diagramma6.1-515x309.jpg 515w, https:\/\/www.sfirixtra.gr\/wp-content\/uploads\/2020\/11\/diagramma6.1-150x90.jpg 150w\" sizes=\"auto, (max-width: 552px) 100vw, 552px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-124132\" src=\"https:\/\/www.sfirixtra.gr\/wp-content\/uploads\/2020\/11\/diagramma6.2.jpg\" alt=\"\" width=\"552\" height=\"331\" srcset=\"https:\/\/www.sfirixtra.gr\/wp-content\/uploads\/2020\/11\/diagramma6.2.jpg 552w, https:\/\/www.sfirixtra.gr\/wp-content\/uploads\/2020\/11\/diagramma6.2-515x309.jpg 515w, https:\/\/www.sfirixtra.gr\/wp-content\/uploads\/2020\/11\/diagramma6.2-150x90.jpg 150w\" sizes=\"auto, (max-width: 552px) 100vw, 552px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-124133\" src=\"https:\/\/www.sfirixtra.gr\/wp-content\/uploads\/2020\/11\/diagramma7.jpg\" alt=\"\" width=\"553\" height=\"388\" srcset=\"https:\/\/www.sfirixtra.gr\/wp-content\/uploads\/2020\/11\/diagramma7.jpg 553w, https:\/\/www.sfirixtra.gr\/wp-content\/uploads\/2020\/11\/diagramma7-515x361.jpg 515w, https:\/\/www.sfirixtra.gr\/wp-content\/uploads\/2020\/11\/diagramma7-150x105.jpg 150w\" sizes=\"auto, (max-width: 553px) 100vw, 553px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-124134\" src=\"https:\/\/www.sfirixtra.gr\/wp-content\/uploads\/2020\/11\/diagramma7.1.jpg\" alt=\"\" width=\"596\" height=\"388\" srcset=\"https:\/\/www.sfirixtra.gr\/wp-content\/uploads\/2020\/11\/diagramma7.1.jpg 596w, https:\/\/www.sfirixtra.gr\/wp-content\/uploads\/2020\/11\/diagramma7.1-515x335.jpg 515w, https:\/\/www.sfirixtra.gr\/wp-content\/uploads\/2020\/11\/diagramma7.1-150x98.jpg 150w\" sizes=\"auto, (max-width: 596px) 100vw, 596px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-124135\" src=\"https:\/\/www.sfirixtra.gr\/wp-content\/uploads\/2020\/11\/diagramma7.2.jpg\" alt=\"\" width=\"553\" height=\"360\" srcset=\"https:\/\/www.sfirixtra.gr\/wp-content\/uploads\/2020\/11\/diagramma7.2.jpg 553w, https:\/\/www.sfirixtra.gr\/wp-content\/uploads\/2020\/11\/diagramma7.2-515x335.jpg 515w, https:\/\/www.sfirixtra.gr\/wp-content\/uploads\/2020\/11\/diagramma7.2-150x98.jpg 150w\" sizes=\"auto, (max-width: 553px) 100vw, 553px\" \/><\/p>\n<p>&nbsp;<\/p>\n<table width=\"469\">\n<tbody>\n<tr>\n<td width=\"469\"><strong>\u03a4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1\u03c2<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"469\">\u039c\u03ad\u03b3\u03b5\u03b8\u03bf\u03c2 \u03b4\u03b5\u03af\u03b3\u03bc\u03b1\u03c4\u03bf\u03c2: 500 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03bb\u03b9\u03b1\u03bd\u03b9\u03ba\u03bf\u03cd \u03b5\u03bc\u03c0\u03bf\u03c1\u03af\u03bf\u03c5<\/td>\n<\/tr>\n<tr>\n<td width=\"469\">\u03a0\u03b5\u03c1\u03af\u03bf\u03b4\u03bf\u03c2 \u03c3\u03c5\u03bb\u03bb\u03bf\u03b3\u03ae\u03c2: 16-25 \u039d\u03bf\u03b5\u03bc\u03b2\u03c1\u03af\u03bf\u03c5<\/td>\n<\/tr>\n<tr>\n<td width=\"469\">\u039c\u03ad\u03b3\u03b9\u03c3\u03c4\u03bf \u03a3\u03c4\u03b1\u03c4\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03a3\u03c6\u03ac\u03bb\u03bc\u03b1\u00a0+-5%<\/td>\n<\/tr>\n<tr>\n<td width=\"469\">\u039c\u03ad\u03b8\u03bf\u03b4\u03bf\u03c2 \u03b4\u03b5\u03b9\u03b3\u03bc\u03b1\u03c4\u03bf\u03bb\u03b7\u03c8\u03af\u03b1\u03c2: \u03a3\u03c4\u03c1\u03c9\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03b7 \u03b4\u03b5\u03b9\u03b3\u03bc\u03b1\u03c4\u03bf\u03bb\u03b7\u03c8\u03af\u03b1 \u03c3\u03c4\u03b9\u03c2 13 \u03c0\u03b5\u03c1\u03b9\u03c6\u03ad\u03c1\u03b5\u03b9\u03b5\u03c2 \u03c4\u03b7\u03c2 \u03c7\u03ce\u03c1\u03b1\u03c2 &#8211; \u03a3\u03c4\u03b1\u03b8\u03bc\u03b9\u03c3\u03bc\u03ad\u03bd\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1 \u03b2\u03ac\u03c3\u03b5\u03b9 \u03c4\u03bf\u03c5 \u03ba\u03bb\u03ac\u03b4\u03bf\u03c5 \u03b4\u03c1\u03b1\u03c3\u03c4\u03b7\u03c1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03c4\u03c9\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03c9\u03bd<\/td>\n<\/tr>\n<tr>\n<td width=\"469\">\u03a3\u03c4\u03b7\u03bd \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03b1\u03c0\u03b1\u03c3\u03c7\u03bf\u03bb\u03ae\u03b8\u03b7\u03ba\u03b1\u03bd 4 \u03b5\u03c1\u03b5\u03c5\u03bd\u03b7\u03c4\u03ad\u03c2, 2 \u03b5\u03c0\u03cc\u03c0\u03c4\u03b5\u03c2<\/td>\n<\/tr>\n<tr>\n<td width=\"469\">&nbsp;<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p><a href=\"#_ftnref1\" name=\"_ftn1\">[1]<\/a> \u0394\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03c5\u03c7\u03b1\u03af\u03bf \u03cc\u03c4\u03b9 \u03c3\u03c4\u03b7 \u0393\u03b1\u03bb\u03bb\u03af\u03b1 \u03b7 Black Friday \u03bc\u03b5\u03c4\u03b1\u03c4\u03ad\u03b8\u03b7\u03ba\u03b5 \u03ba\u03b1\u03c4\u03ac \u03bc\u03b9\u03b1 \u03b5\u03b2\u03b4\u03bf\u03bc\u03ac\u03b4\u03b1 \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03bd\u03bf\u03b9\u03ba\u03c4\u03ad\u03c2 \u03bf\u03b9 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ad\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2: <a href=\"https:\/\/www.kathimerini.gr\/economy\/561165145\/gallia-anoichtes-se-anavoli-tis-black-friday-gia-mia-evdomada-oi-etaireies-lianemporioy\/\">https:\/\/www.kathimerini.gr\/economy\/561165145\/gallia-anoichtes-se-anavoli-tis-black-friday-gia-mia-evdomada-oi-etaireies-lianemporioy\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0397 \u03b4\u03b9\u03b5\u03c1\u03b5\u03cd\u03bd\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b5\u03c0\u03b9\u03c0\u03c4\u03ce\u03c3\u03b5\u03c9\u03bd \u03c4\u03b7\u03c2 \u03c0\u03b1\u03bd\u03b4\u03b7\u03bc\u03af\u03b1\u03c2 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03ad\u03bd\u03b1 \u03b9\u03b4\u03b9\u03b1\u03af\u03c4\u03b5\u03c1\u03b1 \u03b4\u03cd\u03c3\u03ba\u03bf\u03bb\u03bf \u03b5\u03b3\u03c7\u03b5\u03af\u03c1\u03b7\u03bc\u03b1 \u03ba\u03b1\u03b8\u03ce\u03c2 \u03c4\u03bf \u03c6\u03b1\u03b9\u03bd\u03cc\u03bc\u03b5\u03bd\u03bf \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03b9 \u03bf\u03bb\u03cc\u03ba\u03bb\u03b7\u03c1\u03bf 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\u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03b5\u03ba\u03c4\u03b9\u03bc\u03ae\u03c3\u03b5\u03b9\u03c2, \u03bc\u03b9\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03ba\u03c5\u03c1\u03b9\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03b5\u03c0\u03b9\u03c0\u03c4\u03ce\u03c3\u03b5\u03b9\u03c2 \u03c4\u03b7\u03c2 \u03c0\u03b1\u03bd\u03b4\u03b7\u03bc\u03af\u03b1\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 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